Café Crown - Coffee Brand In Turkey

Café Crown is a coffee brand in Turkey. The Ülker brand, which has a very important power in the domestic biscuit and chocolate market, entered the instant coffee market in 2003 with the Café Crown brand. While the biscuit and chocolate varieties made the Ülker brand one of the strongest brand in the market, Ülker also reached a significant power in the instant coffee market with its Café Crown varieties. While the product variety of Café Crown, whose target audience is mostly young people, is increasing, the growth of the instant coffee market in Turkey is also increasing. The coffee market in Turkey has a total size of 22 thousand tons and has an annual turnover of 450 million liras. The coffee market, which has a 21 percent share in the hot beverage market, grows by an average of 5 percent every year. The daily consumption of instant coffee is around 45 tons. In this consumption, people prefer products in the birarada segment with a ratio of over 60 percent.

Café Crown - Coffee Brand In Turkey

Biarada products, which constitute the locomotive element of the growth in the instant coffee market, facilitate and popularize coffee consumption. With its biarada products, Café Crown has achieved great power in the instant coffee market. Among its product range, especially biarada products met with interest by coffee lovers. 3-in-1 Café Crown Action, 2-in-1 Café Crown Light and 3-in-1 Café Crown Break varieties came to the fore more. So much so that in just 2 years, it reached a power of 58 percent in the instant coffee market. Unlike Turkish coffee, these products were mostly preferred by young people in big cities. One of the most important contributions of the brand to the market was to increase the variety of flavors. As a matter of fact, flavored coffees have increased consumers' interest in coffees. And it made the market grow. In addition, Café Crown enabled the coffee market to grow mostly with young people.

If you want to know more about Café Crown, you can visit the company website. Further, if you are curious about other food companies in Turkey, you can visit our website.