Beko - Household Appliances Company in Turkey

White Appliances, Built-In Set, Electronic, Heating/Cooling, Small Appliances

Beko is a household appliances company in Turkey. Beko is a brand of electronics and white goods that belongs to one of the largest companies in Turkey, Koç Holding. Beginning in the years of the new industrialization period in Turkey, in the 1950s, the founder of Koç Holding, Vehbi Koç started to seeking new and demanding products. Later, he made a partnership with Bejerano who has experienced in this field with tomato and canning factories. With rich experience since 1983, Beko Trade, under the Beko brand name, began operating in the white goods market in Turkey. Beko started to export abroad in the 1990s and expanded its vision.

In 2000, Koç Holding merged its own brand Arçelik and Beko brand under the name Arçelik Co. Being the first Turkish white goods brand to be sold abroad, Beko achieved important developments and awards. Increasing its ongoing success since the '90s, Beko today serves 280 million consumers in more than 100 countries. Beko, whose goal is to grow in the world market, has set its goal to ensure sustainable growth and to be innovative. Giving significant importance to energy efficiency, Beko constantly works to make appliances more efficient in terms of electricity. There is an A+++ energy ranking on many of its appliances.

Beko also sponsors many basketball organizations. Beko makes sponsorship in other countries as it is in Turkey, for instance, it has sponsored the Barcelona club from Spain in 2014. Apart from these, hosting many products, Beko manufactures and sells from white appliances to built-in sets, electronic devices to heating/cooling devices. Beko is being one of the leading brands in its sector, also wants to be known for its products and image, and it successfully represents Turkey.
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