Duru Soap - Soap Brand In Turkey

Duru Soap is a soap brand in Turkey. It was first introduced to the market in 1967. In addition it is around for 50 years. During this period, it became one of the most used Turkish soaps both in Turkey and abroad. The most important factor enabling the rise of the Duru brand was Ahmet Fikret Evyap's sales and marketing strategy that he developed. He wanted to increase his product range with different soaps. The high quality accompanying the product variety should have been presented to the consumer with an emphasis on domestic competition with foreign products for that purpose.

Halit Kıvanç was the advertising face of the brand in the 1970s. He made a positive contribution to increasing the sales success of the products. In the mid 1970s, the product range of the Duru brand reached over 20 products. By time, it added products such as cologne, shampoo, and shower gel to their soaps. In 1978, the first export was made to Cyprus. One year later, Duru products entered the Iranian market. In 1980, the Ayazağa factory was put into service and the brand's product diversity continued to increase.

Duru Soap - Soap Brand In Turkey

The Duru brand's product range focuses on solid soaps and liquid soaps in the hand care category and solid soaps and shower gels in the body care category. Furthermore, they use totally natural aromas in clean soaps and shower gels that nourish, moisturize, beautify the skin and give the skin the vitamins and minerals it needs. In addition to these products, shampoo and hair care products and cologne varieties are also catch interest in the sector. Moreover, it produces 300 thousand tons of soap per year in its 350 thousand square meters production facilities in Istanbul Ayazağa. Lastly, Duru products are most in demand abroad in Egypt, Russia, Romania, Bulgaria, Iran and Kazakhstan.

Please visit the company website for more information about their products. Further, if you want to know more about cosmetics companies in Turkey, visit our website.